What is Messenger Marketing?
Messenger marketing is the use of messaging apps, like Facebook Messenger, to engage directly with potential customers. These tools let you reach potential customers in an instantaneous yet conversational manner; you can both personalize the content and distribute it at scale.
Sounds great - but must be a lot of work, right? Well, thanks to the existence of chatbots, it’s not.
Online marketing is the next big thing to give your business an edge over the competition. The two most popular modes of online marketing are email and social media. Both have pros and cons, separately.
But there is a tool that combines the best aspects of the two, creating a nearly flawless marketing method - hence the edge it will give you over your competitors. This tool is messenger marketing.
The Power of Chatbots
Chatbots are automated messaging programs that have the ability to perform numerous marketing tasks. An adept chatbot can be so efficient that it can do the work of an entire advertising department … well, maybe that’s a bit of an overreach!
There are a wide range of chatbots to choose from, with varying perks and price points. You can use these chatbots to:
- Qualify leads
- Send order updates
- Share coupons and updates
- Book appointments
- Add subscribers
- Recover abandoned carts
- Answer customer questions
Chatbots are designed to provide customers with time access to the information and resources they seek. This is achieved through a conditional conversation flow set by you- so, maybe it can’t replace the entire advertising department.
Meet Your Customers Where They Are
One benefit of using Facebook Messenger marketing is that you’re contacting people who are already on a site that they’re familiar with. Facebook users spend an average of 34 minutes each day using the platform. They enjoy spending their time using it so much that it happens to be the world’s third-most visited website.
When Facebook users engage with content on Facebook, they expect (and want) to stay on Facebook. Forty million businesses already are using Facebook to connect with customers, which is why there are 20 billion messages exchanged between these businesses and consumers on a monthly basis.
How to Use Messenger
Messenger marketing can be used in a myriad of ways; and with so many diverse potential customers to connect with, versatility is exactly what you need. And since your audience is already on Facebook, you can easily cross promote using your company’s Facebook page.
It’s not uncommon for customers to have questions about specific products while navigating a website, and the Frequently Asked Questions section can only cover so much information. By adding your Messenger chatbot to your website, you can:
- create message flows with predetermined responses to common questions
- facilitate registration for webinars and events
- offer round-the-clock customer support.
While chatbots are wonderful, nothing will bring you and your customers closer together like the instantaneous communication achieved through Facebook Messenger’s live chats. Some customers will prefer to chat with an actual person rather than a bot.
You’re likely to find that Messenger marketing suits the needs of your business. You could, and perhaps should, install similar chat features on your company’s webpages. It would allow your customers to feel more engaged on a personal level, even if it is just a bot that’s there to answer some questions.
With all that you can do with a chatbot and Messenger marketing, the last thing you want is to be forced to manage another program in order to run your business. Luckily, you won’t have to do that. Most chatbots can easily be a wonderful tool when used alongside your email marketing or customer relationship management (CRM) system.
So what are you waiting for? Join the Messenger Marketing Movement today!