About this course
I get it: there's a lot you want to accomplish in your business. But you won't achieve any of your sales goals if you overwhelm your prospect with options. And by overwhelm, I mean promote more than one.
While you're creating informative, engaging content, you should always bring it back to one "sticky" message. That's the takeaway that will stay with your audience 15 minutes, 24 hours, or one week, or longer after your webinar.
A sticky message is simple, unexpected, concrete, credible, emotional and tells a story your prospect can relate to.
Pro Tip: Say it out loud . Seriously. Tweak it until it feels both natural and sincere.
These can be your plans B, C, and D for follow-up offers, if they're not biting on your main CTA. They're also a great idea source for your next webinar .